09.27.08

Building Trust With Tacos

Posted in RW1 Class Stories tagged , , at 11:33 am by matuas

José Francisco Ortega can still remember the smell of the tomato sauce he made at the Italian restaurant where he first worked as a dishwasher and later as a chef.

Nowadays, Ortega, a Mexican immigrant who arrived in New York in the eighties, makes his own sauces—and dishes—at Real Azteca, an often-teeming restaurant on East 163rd Street in Hunts Point that he started nearly decade ago with his brothers, Carlos and Javier.

“I don’t like the food of other restaurants,” said Ortega. “I make the Mexican meal, the same as my mom.”

  	  Real Azteca Restaurant serves sumptuous Mexican dishes to a diverse clientele

Real Azteca Restaurant serves sumptuous Mexican dishes to a diverse clientele.

Ortega’s story is common in this South Bronx neighborhood. Mexican immigrants, once a rare sight in Puerto Rican-dominated Hunts Point, are on the rise in the area. As more Mexicans moved into the community in the past decade, they’ve demanded their own food, and entrepreneurs like Ortega responded by opening traditional Mexican restaurants. Today, eateries like Real Azteca and Pedro Food provide a rallying point for the Mexican community and its culture. But the restaurants also serve up an effective way to help improve relations with other ethnic groups in the neighborhood.

Real Azteca has become so popular that earlier this year it expanded into the building next door, opening a large dining room. The restaurant’s Mexican staples such as traditional, stacked plates of non-folded tacos and massive, bulging, sauced-covered burritos appeal to residents.

“It ain’t Taco Bell, but it’s damned good,” said James Small, an African-American on his way out of the restaurant, steaming gordita in hand.

Ortega’s guiding principle is that his food should be simple and real. It’s also cheap—a concern for his customers, as the area is one of the city’s poorest. Many items on the menu are under $3, and customers can get an incredibly filling lunch for $5.

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